Home / Larger Projects
For bigger operations
Bigger than a contractor site?
If you have multiple locations, a sales team, real revenue moving through the site, or stakeholders who have to sign off, the two day build is the wrong door. This page is the right one.
Straight talk first
We are a small shop. Here is when that helps you and when it doesn’t.
You talk to the person building it
No account manager relaying your words to someone you never meet. The person who writes the code is the person on the call.
Decisions happen while you watch
A change you want on Tuesday is live Tuesday, not queued behind an agency’s sprint planning.
You are not subsidising overhead
No downtown office, no layer of directors. The budget goes into the build.
We are not a 40-person agency
If you need six workstreams running in parallel next month, we are the wrong shape. We will say so rather than take the deposit.
We do not do brand campaigns
No TV spots, no brand books, no media buying. We work on the machinery between a click and a signed order.
We will not pretend to be bigger
If a vendor questionnaire asks for 200 employees and a SOC 2 report, we do not have them. Better you know now.
What changes at your size
Different scope. Same question underneath.
A contractor asks “will the phone ring.” You are asking whether the thing gets built right, survives contact with your team, and does not become a liability. Fair. Here is how that is handled.
Stakeholders and sign-off
Written scope up front, named revision rounds, and approval in writing at each stage. Nobody discovers in week six that marketing and ops wanted different things.
Your existing systems
ERP, inventory, CRM, quoting tools, SSO. We scope integrations explicitly rather than promising everything and discovering the API later.
Accounts stay in your name
Domain, hosting, payment processing, analytics. Created under your company, owned by your company, from day one.
Procurement and legal
Standard written agreement, W-9, certificate of insurance, and a scope exhibit your counsel can mark up. Sent same day if you ask.
Accessibility and compliance
ADA, WCAG, privacy and PCI work is real work, so it gets scoped and priced rather than assumed. Ask and we will quote it properly.
What happens if we get hit by a bus
You own the files, the domain and the data. The site is plain HTML, CSS and JavaScript with no proprietary platform. Any competent developer can pick it up.
The option most people don’t offer
We will tie our fee to what the site actually produces.
If real revenue runs through your site, there is a second way to pay us. Instead of a flat retainer, we take a percentage of net website sales, with a floor so we can keep the lights on and a cap so you are never punished for a good year. The build price comes down in exchange.
Lower build cost
The project fee is reduced up front because we are taking part of the risk with you.
A floor and a cap
A minimum monthly fee so this stays a business, and a maximum so a record quarter never turns into a surprise invoice.
Only site revenue counts
Orders placed through the site’s checkout. In-store, phone, trade show and wholesale sales are explicitly excluded.
Why we offer it: we get paid to make the site convert. If we are confident enough to say that on a homepage, we should be confident enough to put money behind it. Not every project suits this, and we will tell you plainly if yours does not.
In the contract, not just on the website
Six things we put in writing.
Anyone can promise good service on a homepage. These are clauses in the agreement you would actually sign.
Two weeks of support after launch
If we do not resolve a defect or a small change within 48 business hours of written notice, that work is not charged. Not discounted. Not charged.
Money back for every day late
If a defect stays unresolved past that window, you get a credit of 1/20th of the monthly fee for each additional business day, up to the entire month.
You own it once it’s paid
Full rights to the finished site transfer to you on final payment. Domain and hosting accounts are in your name from the start.
Nothing is held hostage
We will not hold a domain, data or customer records over a billing dispute. It is a sentence in the contract because it needs to be.
Leave on 30 days’ notice
Monthly services are month to month. Within 15 business days of leaving you get your files, database, domain and a clean export of your data.
No promised lead counts
We build to convert and we are good at it, but the contract does not guarantee a number of leads or a revenue figure. Anyone who guarantees that is guessing.
Third-party costs pass through at cost with no markup, and there is a 30-day warranty after launch whether or not you keep us on. Ask for the agreement before you commit to anything.
Summarised in plain language. The signed agreement is what governs, and its exclusions apply, including for outages and failures at hosting, form, payment or domain providers.
Skip the form. Book twenty minutes.
At this size a form is the wrong instrument. Book a call, describe the situation, and get a straight answer about whether this is a fit before you spend anything.
Grant Emerick · Reinforce Creative · Columbus, Indiana